A solution for every need

MedPanel offers all of the traditional research modalities (surveys, interviews, live events) and any advanced analytic (conjoints, perceptual mapping, message testing, van Westendorp, etc) that your project may need. But MedPanel is unique among full-service market research providers in also offering online panel discussions as a research methodology, which can have many advantages over traditional focus groups and live meetings.

Based on your business objectives, our research team will work with you to recommend the best research design to capture the insight you need. To give you a sense of the types of projects we are regularly asked for, and some (but not all) of the commonly-used research designs we use, we've created the table below. Of course, every project is unique, so if you're not sure what approach to take to get the information you need, just contact us - we would be happy to recommend some options.
 

Examples of Your Research Needs Qualitative Solutions


Drug Development

Product profile testing to guide development path
Panel or Interviews
Drug development guidance and clinical trial design testing


Launch Planning

Message and creative testing Panel or Live Events with
Message Testing
Understand barriers to purchase / prescribing Panel or Interviews


Product Management

Exploring opportunities for label expansion and reformulation Panel or Interviews

Examples of Your Research Needs Quantitative Solutions


Drug Development

Determining market size and share
Survey
Forecast and valuation testing for business development
Quantify impact of brand attributes on rates of adoption Survey with Conjoint


Launch Planning

Determining optimal price points Survey with van Westendorp


Product Management

Tracking satisfaction, perception, & other performance indicators

Survey
Determining sales force and detailing effectiveness
Understanding customer perception of key brands Survey with Perceptual mapping