Pre-Launch Planning: Reimbursement Strategy

Developing a patient assistance program to overcome reimbursement hurdles for a novel orphan drug

Business Challenge

Client is a pharmaceutical firm developing a promising orphan drug. In order to gain a competitive advantage in the market, the client is designing an extensive patient assistance program to facilitate the reimbursement process.

MedPanel Approach

We conducted an online discussion among a dozen clinical nurse coordinators from across the U.S. to gain a comprehensive understanding of the challenges faced by patients and nurse coordinators to assure the delivery of proper reimbursement.

Results & Impact

MedPanel research revealed clinical nurse coordinators were spending up to 10 hours per week assisting patients with reimbursement issues. With detailed knowledge about the reimbursement challenges faced, the client developed a multi-faceted plan to ensure patients and nurse coordinators would have little to no problem receiving reimbursement for their new agent. Additionally, the client constructed a comprehensive patient support program to accompany their drug rollout based on key patient needs.