CAMBRIDGE, MA -- JUNE 13,2002-- MedPanel, Inc., an online market research firm specializing in thought leader access, announced today that William Febbo, Co-Founder and CEO will be speaking on June 28th at the Medtech Insight conference, "Investment In Innovation", to be held at the Hotel Nikko in San Francisco, California. This two-day event will highlight emerging technologies being developed by medical device and technology companies.
MedPanel conducts research using a threaded discussion format that brings thought leaders and medical experts together to provide rapid analysis and feedback for industry questions. The use of the online format allows for better access to a larger number of thought leaders and medical experts, simpler scheduling, elimination of travel costs, and over all efficiency.
The company's lead products are the MedPanel™, which can be used for product profile evaluation, clinical trial design testing, competitive assessment, attribute and label testing, competitive positioning, branding, and direct to consumer message development; and the MedPanel Advisory Panel™, most often used for market conditioning, advocate development, advisory board momentum, and to improve frequency and reach of thought leader involvement.
"The marketplace is rapidly adopting Internet-based methodologies to facilitate communication with physicians so as to dramatically improve research and marketing results," said Will Febbo, Chief Executive Officer of MedPanel. "The online research capabilities will allow our clients to leverage the knowledge and opinions of both academic and community physicians to enhance and accelerate their feasibility studies, product development cycles, marketing programs and research efforts."
In just a few years, MedPanel has achieved significant revenue growth, profitability and a lengthy client list that includes many industry leaders. "We attribute our strong growth to a staff comprised of clinical experts including MD's, RN's, and Ph. D's. We pride ourselves on a high caliber of customer service. This is evident from the number of repeat customers," says Febbo.About MedPanel
MedPanel provides qualitative and quantitative primary research, thought leader access, high-impact targeted marketing methodologies, and in-depth medical market trend analysis. MedPanel's clients are pharmaceutical, biotechnology and medical device companies as well as the marketing, communications agencies, and financial groups who support them. MedPanel's competitive edge results from enrollment of exclusively contracted top tier physicians. These services provide companies with an economical and rapid method of obtaining valued opinions and comprehensive research.
Contact: Erin Sheehan 617-661-8080 x29